Workshop: Telling Your Impact Story

02/22/2023 10:00 AM - 11:30 AM ET


Join SBN for an interactive workshop with communications expert Edel Howlin on ways to stand out and garner positive attention for your business.


Sustainable businesses today significantly contribute to improving our planet, community, and overall economy. Yet, it's become more challenging for small, values-driven businesses to stand out among their competitors. Greenwashing and a lack of transparency make it harder for consumers to tell the "real deal" from companies that may follow through on their practices. Being able to tell your impact story goes a long way for sustainable businesses to stand out from their competition and garner the positive attention they need.


Join SBN for a workshop with communications expert Edel Howlin, who has supported sustainable businesses in their storytelling journey. During this interactive workshop, you will learn how to use press releases, media alerts, and other communications tools to your business's advantage. Materials will be distributed before the workshop, so you'll be prepared with specific questions and receive pro-bono communications guidance. Guests are encouraged to bring questions  to this highly interactive and participatory session, as well as network with other local business leaders over a light breakfast fare and coffee.



Date: Wednesday, February 22 

Time: 10am 

Location: SBN's Offices (915 Spring Garden Street, Suite 502, Philadelphia, PA, 19123) 


This program is FREE for members and $25 for non-members.





Edel Howlin is the Founder and Owner of Untapped Communications LLC, a communications consultancy based in Pennsylvania. She is a multi-platform communications professional with over 15 years’ experience working in both nonprofit and for-profit sectors. Through Untapped, Edel supports communications and messaging for nonprofits and women-owned businesses. Edel has worked for public media, and national media outlets in Ireland and she supports Irish companies with media coverage in the United States. She has been featured on NPR, PBS, the BBC, and RTE, Ireland’s national broadcaster. You can learn more about her here.  

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